www.sidelinearchive.com, in accordance with the General Data Protection Regulation (GDPR).

2. Data Controller
Sideline.Archive
Email: sideline.archive@gmail.com
For all data matters, you can contact us using the above details.

3. What Personal Data We Collect
We may collect and process the following categories of personal data:

Identity Data: Name, username, title.
Contact Data: Email address, phone number, postal address.
Technical Data: IP address, browser type, operating system.
Usage Data: Information about how you use our website.
Marketing Data: Your preferences in receiving marketing from us.
Transaction Data: Payment details (if applicable).

We do not intentionally collect data from children under 16 years old.

4. How We Collect Your Data
We collect data via:

Direct interactions (e.g., filling in forms, corresponding by email).
Automated technologies (cookies, server logs, analytics).
Third parties (e.g., payment processors, advertising networks).

5. Lawful Bases for Processing
Under GDPR, we must have a lawful basis to process your data. We rely on:

Performance of a contract: To provide products or services.
Consent: Where you have given consent (e.g., newsletters).
Legitimate interests: For business purposes unless overridden by your rights.
Legal obligation: Compliance with laws or regulations.

6. How We Use Your Data
We use your personal data to:

Provide and improve our services.
Process payments and fulfill orders.
Communicate with you.
Send marketing materials (with your consent).
Monitor and analyze usage.
Comply with legal obligations.

7. Marketing Communications
We will only send you marketing emails if you have opted in. You can withdraw consent at any time by:

Clicking “unsubscribe” in emails.
Contacting us at sideline.archive@gmail.com.

8. Data Sharing
We may share your data with:

Service providers (hosting, payment processors).
Professional advisers (lawyers, accountants).
Authorities (where required by law).
Other third parties with your consent.

We require all recipients to respect the security of your data.

9. International Transfers
If we transfer your data outside the European Economic Area (EEA), we ensure adequate safeguards, such as:

Transfers to countries deemed to provide adequate protection by the European Commission.
Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

11. Your GDPR Rights
You have the right to:

Access your personal data.
Rectify inaccurate data.
Erase your data (“right to be forgotten”).
Restrict processing.
Object to processing.
Data portability (receive your data in a structured, commonly used format).
Withdraw consent at any time.

To exercise any of these rights, contact us at sideline.archive@gmail.com.
You also have the right to lodge a complaint with your local supervisory authority (for example, in the EU: Find Your Authority).

12. Data Security
We have implemented appropriate security measures to prevent data loss, misuse, or unauthorized access.

13. Cookies
We use cookies to enhance your experience. You can manage cookies via your browser settings. For more details, see our Cookie Policy.

14. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated date.

15. Contact Us
If you have any questions about this Privacy Policy or your rights, please contact us:
Sideline.Archive
Email: sideline.archive@gmail.com

a history of athletics aesthetics

Sideline.Archive

Welcome to Sideline.Archive — a digital museum and storytelling platform dedicated to the forgotten artifacts and overlooked narratives of American sports fashion.

Founded by Hugh, a former vintage sportswear seller and lifelong collector based in London, Sideline.Archive was born to explore one simple idea: what happened to sports stories?

In the modern sports landscape, stories have been sidelined to make way for commercialism. Stories that live in the stands, the parking lots, and the closets of everyday fans. Stories of connection, family, community. Everything that makes sports ... sports.

Our mission is to rediscover and preserve that culture. Through found and secondhand items — t-shirts, badges, pins, hats, and all manner of fan ephemera: we explore the eras when sports culture was organic, handmade, and rooted in community.

Before it was branded. Before it was algorithmic. Before it was lost.

Sideline.Archive isn’t about nostalgia for nostalgia’s sake — it’s about rebalancing the narrative. It’s about giving fans ownership again. Because behind every bootleg tee or DIY pin lies a story that was never officially licensed, but always belonged to someone.

This is where sports culture lives — in the stands, on the sidelines.

Identity Data: Name, username, title.

Contact Data: Email address, phone number, postal address.

Technical Data: IP address, browser type, operating system.

Usage Data: Information about how you use our website.

Marketing Data: Your preferences in receiving marketing from us.

Transaction Data: Payment details (if applicable).

We do not intentionally collect data from children under 16 years old. 4. How We Collect Your Data We collect data via:

Direct interactions (e.g., filling in forms, corresponding by email).

Automated technologies (cookies, server logs, analytics).

Third parties (e.g., payment processors, advertising networks).

5. Lawful Bases for Processing Under GDPR, we must have a lawful basis to process your data. We rely on:

Performance of a contract: To provide products or services.

Consent: Where you have given consent (e.g., newsletters).

Legitimate interests: For business purposes unless overridden by your rights.

Legal obligation: Compliance with laws or regulations.

6. How We Use Your Data We use your personal data to:

Provide and improve our services.

Process payments and fulfill orders.

Communicate with you.

Send marketing materials (with your consent).

Monitor and analyze usage.

Comply with legal obligations.

7. Marketing Communications We will only send you marketing emails if you have opted in. You can withdraw consent at any time by:

Clicking “unsubscribe” in emails.

Contacting us at sideline.archive@gmail.com.

8. Data Sharing We may share your data with:

Service providers (hosting, payment processors).

Professional advisers (lawyers, accountants).

Authorities (where required by law).

Other third parties with your consent.

We require all recipients to respect the security of your data. 9. International Transfers If we transfer your data outside the European Economic Area (EEA), we ensure adequate safeguards, such as:

Transfers to countries deemed to provide adequate protection by the European Commission.

Standard Contractual Clauses (SCCs) approved by the European Commission.

10. Data Retention We will retain your personal data only as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. 11. Your GDPR Rights You have the right to:

Access your personal data.

Rectify inaccurate data.

Erase your data (“right to be forgotten”).

Restrict processing.

Object to processing.

Data portability (receive your data in a structured, commonly used format).

Withdraw consent at any time.